Licences are playing an increasing role in financial activitites
What is a licence? In short, a licence gives permission to do or use something. A licence may permit another party to use a trade mark or a patent in a specific territory subject to certain conditions, usually for an agreed fee.
The licence is playing an ever-increasing role in financial activities. Licences are granted for the use of a specific trade mark as part of a franchise operation involving, for
example, a chain of stores or catering outlets. A licence also forms the basis for exploiting the goodwill of a well-known brand or the popularity of a sports person, film star or cartoon figure, known as merchandising. A licence may enable a company to use your technology in manufacturing a product. For tax reasons, trade mark and patent rights may be owned by a holding company which issues licences to its operating companies for the use of the trade mark or patent. Licensing your trade mark rights can produce additional income in the form of royalties.
Novagraaf can also generate revenue for its clients by proactively licensing or selling their intellectual property rights. A combination of technical, legal and commercial expertise is used to analyse and market our clients' IP and to negotiate commercial intellectual property related contracts.
Attaining value from intellectual property is an increasingly important business operation, adding significantly to the bottom line profit and strategic strength of a business. Our clients span a range of industry sectors, and are characterised by their desire to realise the value in their intellectual property portfolios. We help to clarify their strategic intellectual property management options and to generate new revenue.
For more information about licences, please contact us by telephone on +44 (0)20 7608 3098 or by using the contact form below.
