FAQ - Trade marks


What is a trade mark?
A trade mark is any sign, symbol or shape that distinguishes a product or service from competing products or services.

 

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What can be registered as a trade mark?

A word, image, shape, trade name, slogan, logo or, where appropriate, sound, smell or colour can be registered as a trade mark.

 

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How long is a trade mark protected?
The period of validity of a trade mark registration in the UK and most other countries is 10 years from the day on which the application is submitted to the Intellectual Property Office, subject to the requirement that the trade mark is used in the requisite five year period. A registration can be renewed for subsequent periods of 10 years. Protection commences the day the trade mark is filed in the UK but in some countries, protection does not commence until a trade mark is registered.

 

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What are my rights as trade mark owner?

Trade mark owners can prevent others from using or registering their identical or a similar trade marks in the countries where they have a valid registration. Trade mark owners can stop third parties from using an identical or a similar mark, for identical or similar goods and services if there is a risk of confusion on the part of the general public in the countries where they have a valid registration.

 

A valid registration of your trade mark is also a defence to infringement in the UK of a third party's registered trade mark rights.

 

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How can I register my trade mark abroad?
International trade mark protection usually requires separate national registrations in each individual country. There are international treaties though that allow trade mark rights to be obtained for several countries by filing just one application; for example, a European Community Trade Mark registration covers all countries in the European Union. This is usually more time and cost effective.

 

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How long does the registration procedure with the UK Intellectual Property Office take?

The normal registration procedure in the UK takes about six months from the date of application. If all the formal filing requirements are complied with, the application is published for opposition purposes. The registration certificate is issued three to four months later. The application procedure can be delayed for a number of reasons such as objection to the application by the UK Intellectual Property Office or if there is an opposition to the application by a third party.

 

In some countries, the registration process may take several years!

 

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Can a trade mark application be refused?

Yes, the UK Intellectual Property Office will refuse a trade mark if:

  • the trade mark has no distinguishing characteristics
  • the trade mark offends public decency or is a danger to public order
  • the trade mark could mislead the public
  • the trade mark consists of a flag or an emblem, which is protected under the Paris Convention

A trade mark can also be refused if a third party successfully opposes the application.

 

Similar objections may be raised in other countries, although the process may vary from country to country.

 

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What is an opposition?

An opposition enables the owner of an older trade mark to lodge an objection with the UK Intellectual Property Office against the registration of a younger, identical or similar, trade mark. The opposition procedure in the UK comprises a series of stages which can be summarised briefly as:

 

  • the filing the opposition,
  • the filing of a counterstatement by the applicant,
  • the filing of evidence in support of the opposition by the opponent,
  • the filing of evidence by the applicant
  • the filing of evidence by the opponent
  • issuance of a decision either in writing or following an oral hearing with the UK IPO

 

Depending on the nature of the opposition, the process can be both time consuming and complex. During the opposition process, it is usually the case that the parties attempt to negotiate an amicable settlement and there are procedures such as the"cooling off" period to give parties time to conduct such negotiations.

 

It is possible to object to registration of a trade mark in most countries, although the procedure varies from country to country.

 

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What is a certification or a collective trade mark?

A certification trade mark indicates that the products and/or services of different companies have certain common characteristics. The users of these trade marks must satisfy certain criteria. When an application for a certification trade mark is filed, the way in which the trade mark is to be used and monitored must also be specified. The certification mark owner is not allowed to use the certification trade mark.

 

In contrast, it is also possible to register collective trade marks. A collective trade mark is a mark distinguishing the goods or services of members of an association which is the proprietor of the mark from those of other associations.

 

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How can I act against a third party registering a trade mark that is similar to mine?

Once a trade mark has been accepted by the UK IPO, it is advertised in the UK Trade Marks Journal. Third parties then have a two month period to file an opposition if they have a reason to object to the application.  An opposition can be based on many different grounds including the existence of an earlier registered trade mark, pending applicaiton or even an unregistered trade mark with sufficent reputation and goodwill.

 

It is possible to object to registration of a trade mark in most countries, although the procedure varies from country to country.

 

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What is the classification system?

All goods and services for which a trade mark may be protected are organised into an internationally accepted classification system of 45 classes, 34 classes devoted to goods and 11 classes devoted to services. Most countries, including the UK, use the classification system to organise goods and services in a trade mark application. It is important when filing a trade mark application to ensure that not only does the application cover all the goods and services for which you wish to protect your trade mark but also that those goods or services are sorted into the correct classes. The UK IPO will object if the goods or services in an application are not correctly classified. 

 

The classification system is used primarily to organise goods and services to aid in the search for relevant prior trade marks, but the number of classes included in an application will normally affect the cost of filing the application, as official fees are usually based on the number of classes included in an application.

 

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What is a Community Trade Mark

As of 1st January 1996, a trade mark owner can apply for a Community Trade Mark. A Community Trade Mark registration grants protection in all member states of the European Union. The registration is a uniform right for all EU countries and is not a collection of national rights as is the case with International Registrations. The Community Trade Mark is covered by the Community Trade Mark Regulation, dated 20th December 1993 (as amended). National trade mark legislation and trade mark registries continue to exist alongside the Community Trade Mark system. Community Trade Marks are valid for ten years and can be renewed for subsequent ten-year periods.

 

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